The nursing pillow designed to support you both
Feeding shouldn't hurt. Bowroo's ergonomic design supports your baby's head and neck while easing strain on your shoulders and back. Be fully present—for every feed, every time.
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Ergonomic Design
Contoured to align your baby’s head and neck—and your posture—so feeding feels natural, not strained.
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Dual-Layer Foam Technology
Soft where your baby needs it, structured where you do—crafted for lasting comfort that never collapses. Made in the USA.
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All Bodies, All Feeding Styles
Thoughtfully designed for breast or bottle feeding, and supportive for any caregiver or body type.
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Portable & Easy to Clean
Made to move with you—bed, couch, nursery, or travel bag. Fluid-resistant protection, washable cover, built-in armband.
The Bowroo™ Signature Nursing Pillow
Traditional nursing pillows lift the baby but leave you hunched and aching. Bowroo is designed to support you both. Compact, dual-layer foam cradles your baby's head and neck while supporting your shoulders, arms, wrists, and back. No awkward pillow stacks. No twisting to make it work.
Perfect for breast or bottle feeding—use it on its own or add it to your existing setup. Secure Bowroo with the built-in armband. Lightweight with fluid-resistant protection and a machine-washable cover.
Bundle & Save $10: Add an extra pillowcase for just $14.99 (normally $24.99) when you order your Bowroo Signature Nursing Pillow.
Made in the USA
Free Shipping on orders over $49
You shouldn’t have to bend to bond.
Most parents start with a traditional nursing pillow, then add throw pillows, blankets, or whatever they can find to get their baby in the right position to feed. It's exhausting. It doesn't work. And it shouldn't be this hard.
Bowroo replaces the stack. Compact, ergonomic support for your baby's head and neck while helping you maintain better posture. No more makeshift solutions. Just one pillow that actually works—for both of you.
Loved by Real Mamas
Wow. Within the first minute I already felt more at ease and in better alignment. He was in a better position with an immediate good latch. And somehow I haven't even needed to squeeze / poke an indentation on my breast to make a nose airway.
My husband and I use Bowroo for feeding and it works great for both of us. He bottle feeds and I breastfeed—same pillow, no issues. Our baby stays comfortable and we're not constantly repositioning. Honestly didn't think one pillow could work for everyone but this one does.
Middle-of-the-night feeds used to leave me in tears. With Bowroo, I can actually lean back and breathe. It doesn't fix the exhaustion, but it makes it a lot easier to show up for my baby.
I was stacking blankets on top of my nursing pillow trying to get my baby's head at the right angle, and my back was killing me. Bowroo keeps her head supported so I'm not hunched over anymore. My shoulders and neck feel so much better. Wish I'd bought this sooner.
The Red Thread
More than a pillow—it’s a reminder that you’re not alone. Every Bowroo connects you to the invisible thread that links all mothers—the quiet, enduring bond of care that holds us together.
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